About Us
The obsession with systems started in high school. It's driven everything since.
In his junior and senior years of high school, Joe spent half of every day at Pinckney (MI) High School's cooperative Robotics and Automation program. While his friends were in general classes, he was programming industrial robots and PLCs, wiring sensors and control panels, designing workcells where parts moved from station to station.
Two years in a row, those workcells won Best of Show.
He didn't have fancy language for it then. He just loved making systems where the right part showed up in the right place, in the right order, with as little babysitting as possible.
That feeling—push the green button and the system works—has driven everything since.
From there, the pattern was always the same: people came asking for a tool, but what they really needed was a better way for work to move between people and systems.
The Insight
Along the way, Joe became a competitive ski racer and coach—including leading the Brighton High School Ladies Ski Team to a Michigan State Championship in 2013. Six young women upset the dominant programs from Traverse City and Marquette.
That wasn't luck. That was deliberate practice at work.
In 2016, Anders Ericsson and Robert Pool published Peak: Secrets from the New Science of Expertise. It gave Joe the vocabulary for what he'd been doing as an athlete and coach: structured, intentional improvement with clear feedback loops.
Then he looked at how most businesses operate: lots of activity, no structure, no feedback, no systematic improvement. Just hitting balls at the range.
"Deliberate Work is what happens when you translate the principles of deliberate practice into business operations."
That insight—from ski slopes to boardrooms—is the core of everything we do.
Let's talk about turning your accidental workflows into systematic excellence.